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1. General Information

1.1 Objective and Responsibility

1. This Data Privacy Statement is to inform you about the nature, scope and purpose of the processing of personal data related to our online service and the related websites, features and contents (hereinafter collectively referred to as "online service" or "website").

2. The online service is provided by HEMA Maschinen- und Apparateschutz GmbH (Am Klinggraben 2, 63500 Seligenstadt) - hereinafter referred to as "provider", "we" or "us" - who is also legally responsible under the data protection law.

3. Our online service is hosted by Mittwald (Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp).

4. You can reach out to our Data Protection Officer Sebastian Becker under the E-Mail address

5. The term "user" encompasses all customers, interested people, employees and visitors of our online service.

1.2 Legal Bases

We collect and process personal data based on the following legal grounds:

a. Consent in accordance with Article 6 paragraph 1 (a) General Data Protection Regulation (GDPR). Consent meaning any freely given, specific, informed and unambiguous indication of agreement, which could be in the form of a statement or any other unambiguous confirmatory act, given by the data's subject consenting to the processing of personal data relating to him or her.

b. Necessity for the performance of a contract or in order to take steps prior to entering into a contract according to Article 6 paragraph 1 (b) GDPR, meaning the data is required in order for us to fulfil our contractual obligations towards you or to prepare the conclusion of a contract with you.

c. Processing to fulfil a legal obligation in accordance with Article 6 paragraph 1 (c) GDPR, meaning that e.g. the processing of data is required by law or other provisions.

d. Processing in order to protect legitimate interests in accordance with Article 6 paragraph 1 (f) GDPR, meaning that the processing is necessary to protect legitimate interests pursued by us or by a third party, unless such interests are overridden by your interests or fundamental rights and freedoms which require the protection of personal data.

1.3 Data Subject Rights

You have the following rights with regards to the processing of your data through us:

a. The right to lodge a complaint with a supervisory authority in accordance with Article 13 paragraph 2 (d) GDPR and Article 14 paragraph 2 (e) GDPR.

b. Right of access in accordance with Article 15 GDPR

c. Right to rectification in accordance with Article 16 GDPR

d. Right to erasure ("right to be forgotten") in accordance with Article 17 GDPR

e. Right to restriction of processing in accordance with Article 18 GDPR

f. Right to data portability in accordance with Article 20 GDPR

g. Right to objection in accordance with Article 21 GDPR

Notice: Users may object to the processing of their personal data in accordance with legal allowances at any time with effect for the future. The objection may in particular be made against processing for the purposes of direct marketing.

Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in particular in the Member State of your place of residence, employment or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

1.4 Data Erasure and Duration of Storage

The personal data of the data subject will be erased or blocked as soon as the purpose of the storage is inapplicable. Storage of data beyond that may occur if such storage is required by the European or national legislator in EU regulations, laws or other regulations to which the controller is subject. Blocking or erasure of data also takes place when a retention period mandated by the standards mentioned expires, unless the continued storage of data is required for the conclusion of a contract or the fulfilment of contractual obligations.

1.5 Security of Processing

1. We have implemented appropriate and state-of-the-art technical and organisational security measures (TOMs). Thus, the data that is processed by us is protected against accidental or intentional manipulation, loss, destruction and unauthorized access.

2. These security measures include in particular the encrypted transfer of data between your browser and our server.

1.6 Transfer of Data to Third Parties, Subcontractors and Third Party Providers

1. A transfer of personal data to third parties only occurs within the framework of legal requirements. We only disclose personal data of users to third parties, if this is required e.g. for billing purposes or other purposes, if the disclosure is necessary to ensure the fulfilment of contractual obligations towards the users.

2. If we engage subcontractors for our online service, we have made appropriate contractual arrangements as well as adequate technical and organizational measures with these companies.

3. If we use content, tools or other means from other companies (hereinafter collectively referred to as "third party providers") whose registered offices are located in a third country, it is assumed that a transfer of data to the home countries of these third party providers occurs. The transfer of personal data to third countries takes place exclusively only, if an adequate level of data protection, the user's consent or another legal permission is present.


2. Concrete Data Processing

2.1 Collection of Information on the Use of the Online Service

1. When using our online-service, information may be transferred automatically from the browser of the user to us; this information includes the name of the accessed website, file, date and time of the access, amount of data transferred, notification about successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

2. The processing of this information takes place based on legitimate interests in accordance with Article 6 paragraph 1 (f) GDPR (e.g. to optimize the online service) as well as to ensure the security of processing in accordance with Article 5 paragraph 1 (f) GDPR (e.g. for the defence and clarification purposes of cyberattacks)

3. This information will be automatically deleted 6 weeks after the termination of the connection, unless any other retention periods require otherwise.

4. The collection of the data and the storage of the data in log files is essential for the provision of the online service. Therefore users are not entitled to the options of erasure, objection or correction.

2.2 Contacting us via E-Mail

1. When contacting us via e-mail, the data provided by the user will be processed exclusively for processing the inquiry and its handling.

2. Any other use of the data will only take place based on the given consent from the user.

3. The users' data will be stored in our Customer Relationship Management System ("CRM System") or a comparable software/database. The legal retention periods for business letters apply.

2.3 Google Analytics

1. Our online service uses Google Analytics, a web analysis service of Google Ireland Limited ("Google").

2. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at

3. Furthermore, you have the possibility to prevent future collection of your data when visiting this website by using the following opt-out cookie: Deactivate Google Analytics.

2.4 Career

1. You will find our current vacancies in the Career section.

2. Contact us via the mailto function of your device. An e-mail will be sent from your local e-mail client to our responsible employee (

3. We point out that data transmission over the Internet (e.g. communication by e-mail) may be subject to security gaps. A complete protection of data against access by third parties is not possible.

4. You can revoke the use of your personal data at any time free of charge with effect for the future.


3. Cookie Policy

3.1 General Information

1. Cookies are information transmitted by our web server or third-party web servers to the users' web browsers where they are stored for later retrieval. Cookies can be in the form of small files or any other types of information storage.

2. In the case that users do not want that cookies are stored on their computer, they will be asked to disable the corresponding option in their browser's system settings. Saved cookies may be deleted in the system settings of the browser. The exclusion of cookies can lead to functional impairments of this online service.

3.2 Objection Options

You may object to the use of cookies that are used for measuring the range of coverage and promotional purposes via

a. deactivation page of the Network Advertising Initiative:

b. the US-American website:

c. the European website


4. Google Display & Video 360 (formerly Doubleclick Bid Manager)

On this website we use the Display & Video 360 tool from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, which collects data for analysis, marketing and optimization purposes and thereby helps us to improve our marketing measures on our website . The data collected is used by Display & Video 360 to link advertising contacts and clicks on advertisements with the resulting use of our website. In this way, we can determine whether Internet users who have seen our advertisements visit our website or which products they are interested in. This helps us use our advertising budget more efficiently. We may also use the data collected to deliver advertising based on your interests (e.g. products viewed).

Pseudonymous online identification numbers (such as cookie IDs or IP addresses) are used to collect data. No unique user-related data such as name or address is stored. All IDs we use only enable the recognition of your device and your internet browser. The data collected will not be used by us to personally identify you as a user of our website without your separate consent.

We would like to point out that for users who have registered with Google, Google may link their visit to this website with the registered data. You can find out exactly how Google handles your data on Google's data protection pages by clicking on the following link:

Under the following link you will find an explanation of how you can deactivate data collection by Google on your computer or mobile device:


5. Campaign Manager (formerly DoubleClick by Google)

This website continues to use Google's online marketing tool Campaign Manager. Campaign Manager uses cookies to deliver ads that are relevant to users, improve campaign performance reporting, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which advertisements are shown in which browser and can thus prevent them from being displayed multiple times. In addition, Campaign Manager can use cookie IDs to record conversions that are related to ad requests. This is the case, for example, if a user sees a Campaign Manager ad and later uses the same browser to go to the advertiser's website and buy something there. According to Google, Campaign Manager cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further use of the data collected by Google through the use of this tool and will therefore inform you according to our level of knowledge: By integrating Campaign Manager, Google receives the information that you have accessed the corresponding part of our website accessed or clicked on an advert from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

In addition, the Campaign Manager (DoubleClick Floodlight) cookies we use enable us to understand whether you carry out certain actions on our website after you have viewed or clicked on one of our display/video ads on Google or on another platform via Campaign Manager (conversion tracking). Campaign Manager uses this cookie to understand the content you have interacted with on our websites in order to later send you targeted advertising.

You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly; in particular, suppressing third-party cookies means that you will not receive any advertisements from third-party providers; b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain,, whereby this setting is deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the self-regulatory campaign “About Ads” via the link, although this setting will be deleted when you delete your cookies; d) by permanently deactivating it in your browsers Firefox, Internet Explorer or Google Chrome under the link, e) by setting the appropriate cookies (clicking on this link opens the Usercentrics settings menu to make individual settings for your website). We would like to point out that in this case you may not be able to fully use all of the functions of this offer.

In addition, you can prevent Google from collecting the data generated by the cookies about your use of the websites and the processing of this data by Google by visiting de download and install the browser plug-in available under “Display Settings”, “Campaign Manager Deactivation Extension”.

Further information about Campaign Manager can be found at and about data protection at Google in general: Alternatively, you can visit the Network Advertising Initiative (NAI) website at


6. LinkedIn Analytics and LinkedIn Ads 

1. We use the conversion tracking technology and the retargeting function of LinkedIn Corporation on our website. 

2. With the help of this technology, visitors to this website can be served personalized ads on LinkedIn. Furthermore, the possibility arises to create anonymous reports on the performance of the advertisements as well as information on website interaction. For this purpose, the LinkedIn Insight tag is embedded on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time. 

3. In the privacy policy of LinkedIn at you will find more information on data collection and data use, as well as the options and rights to protect your privacy. If you are logged in to LinkedIn, you can deactivate the data collection at any time at the following link:


7. Changes to the Data Privacy Policy

1. We reserve the right to change this Data Privacy Policy with regards to the data processing, in order to adapt it to changed legal situations, to changes of the online service or of the data processing.

2. If users' consents are required or if elements of the Data Privacy Policy contain provisions in regards to the contractual relationship with the users, the changes will only be made with the consent of the users.

3. Users are requested to keep themselves informed about the content of this Data Privacy Policy on a regular basis.

Version: 16.11.2023